Once in a while I feel the urge to sketch something. My mind will have very vivid images of what I should be drawing and today was one of those days. I cannot be blamed because my father is an artist and to a certain extent, I am sure it is an inherited gene. I believe that the images that appeared on my mind today are very much linked to what I hear over the business radio station.
After following the business station for a while now, some terms seemed to be stuck to my mind more than others. Two words in particular came in strongly as my mind thought of the images – branding and marketing. We know that in order to thrive in the business world, branding is a process of establishing a business name. We hear a lot of about how certain brands become household name for example, we refer to diaper as “pampers” not knowing that “pampers” is a brand name. That is how powerful a brand name can be if good marketing strategy is used.
Then a question popped up in my mind – What if a particular brand is unable or incapable of producing its own quality products?
I believe one of the strategies that can be used is to “REPACKAGE” an established product under one’s brand name. I believe this is not uncommon in the market. Unfortunately, my mind did not allow me to stop and rest here but instead, gave me the wild (even absurd) idea of asking another question – what happens to rabbit breeders who are incapable of producing their own quality rabbits and at the same time needed to infuse their rabbitry names in the “market”?
Can repackaging be applied?
I believe you can and my mind has helped me illustrate the entire process in a very clear picture…
Not too bad of a drawing isn’t it? Please click on it to enlarge.
Need an explanation?
O.E.M. stands for Original Equipment Manufacturer and it means “an organization that makes devices from component parts bought from other organizations”.
So as you can see, there is the PRODUCTION LINE, EXPORT DEPARTMENT (packaging), LOGISTICS and lastly, the ever convincing SALES & MARKETING.
That’s Bunny Business 101 I guess….